Welcome to Campout!
Stories, insights, ideas, and more on our journey from in-house tech marketers to international entrepreneurs
New ways to see the working world, delivered weekly
Our newsletter, Around the Bonfire, is where you can connect with us every week. Free insights and musings on our experience as in-house marketers turned agency owners who think a lot about creativity, our relationship to work, and how all of that impacts our identities—right to your inbox.
Plus, we offer a bundle of benefits for paid subscribers, like:
Resource library with templates, exercises, courses, and event replays
Invites to online events
Extra subscriber-only content
Opportunity to pre-book our in-person retreats
Our community’s favorite stories
Media library
Interested in having Kevan and Shannon on your podcast, or write for your publication? Get in touch!
Podcasts & Videos
Featured Appearance
The Joel Bein Show
All appearances
The Best Brand Primer I’ve Ever Heard
Content, Briefly with Jimmy Daly
Snafu with Robin Zander
The Brand Storytelling Framework
Marketing Powerups with Ramli John
The Intersection of Brand and Pricing
Pricing I/O Presents
Wynter Workshops
Understanding Brand Beyond Visuals
PRODUCTEA with Leah
How to Navigate Founder Fatigue
The Brand Behavior
Resource shop
Everything below—and more!—is included in our paid newsletter subscription. Sign up here.
Brand & marketing
LLM /GEO Visibility Playbook for Brand Building
$10
Get your brand cited by ChatGPT, Perplexity, Claude, Gemini, and beyond in this no-fluff guide to future-proofing your content for the generative search era
PDF playbook + Notion exercise template + Google Sheets tracking template
Mini Course: Brand ROI 101: What to Measure & How
$10
The essentials of what you can measure about and around your brand marketing efforts and all the details on how to actually do it
1 mini course ONLY
Or buy in our Complete Brand Measurement Kit bundle
Brand Reach Tracker
$5
A comprehensive tracker template will help you track your brand reach goal across all your various top-of-funnel touchpoints: blog, social, PR, etc.
1 Google Sheet template ONLY
Or buy in our Complete Brand Measurement Kit bundle
Brand Metrics Menu
$2
All the different terms and definitions for the way you can measure your brand’s impact
1 Notion template ONLY
Or buy in our Complete Brand Measurement Kit bundle
Mini Course: Brand Impact You CAN’T Measure
$10
Why the immeasurable matters so much and how to describe these intangibles in such a way that you get people (like your boss!) bought into them
1 mini course ONLY
Or buy in our Complete Brand Measurement Kit bundle
Brand Health Score Tracker
$5
A measurement formula for assessing the overall health of your brand to develop and easily referenceable single datapoint to build goals around
1 Google Sheet template ONLY
Or buy in our Complete Brand Measurement Kit bundle
4Cs Career Clarity Exercise
$5
A 30-45 minute self-reflection tool for purpose-driven professionals to helps you reconnect with what matters — and make career decisions that feel aligned
Notion exercise template
Intentional career design
Personal Positioning Exercise
$5
A guided exercise for entrepreneurs, freelancers, and independent creatives to help you articulate your unique value with confidence and purpose
Notion exercise template
Complete Brand Measurement Kit for Startups
$30
Everything you need to understand what you can and cannot measure, exactly how to measure and quantify your impact, and the tools and trackers to do so
Bundle of 2 mini courses + 2 Google Sheets tracking templates + 1 Notion metrics glossary