Privacy Policy

Last updated: September 2025

1. Who we are

We’re Bonfire Collective, a brand strategy and creative consultancy.

Our registered business details:
Bonfire Collective LLC (United States) and Bonfire SAS (France)

Email: 📧 hello@aroundthebonfire.com

We collect and use certain personal information when you visit our website, contact us, or work with us as a client or collaborator. We take your privacy seriously and handle your data responsibly, transparently, and in line with GDPR and UK data protection laws.

2. The data we collect

We collect only the information we need to operate our business and communicate with you.
Depending on how you interact with us, that may include:

  • Contact details (like your name, email address, company, and job title)

  • Project or enquiry information (messages you send us, briefs, proposals, etc.)

  • Marketing preferences (if you subscribe to our newsletter or events)

  • Website usage data (cookies, analytics, and similar tools – see below)

We do not collect sensitive personal data, and we do not sell or share your data with advertisers.

3. How we use your information

We use your data to:

  • Respond to enquiries and provide services to our clients

  • Send updates, newsletters, or event invites (only if you’ve opted in)

  • Improve our website and communications

  • Meet legal, accounting, or contractual obligations

We rely on one or more of these lawful bases for processing:

  • Contract (to deliver services you’ve requested)

  • Consent (for newsletters or optional communications)

  • Legitimate interest (to operate and improve our business in a fair, balanced way)

4. How we store and protect your data

Your data is stored securely on trusted cloud services (such as Google Workspace, Notion, Slack, and similar business tools) protected by encryption and access controls.
We retain your information only as long as necessary — usually for the duration of a project and up to seven years afterward for legal and accounting purposes.

5. Sharing information

We may share limited data with:

  • Trusted partners or subcontractors who help deliver our services

  • Professional advisors (accountants, lawyers)

  • Legal or regulatory authorities if required by law

All partners are bound by confidentiality and data protection obligations.

6. International data transfers

Because we operate in both the US and EU, your data may be transferred and processed in either region.
We ensure that any transfers outside the UK or EEA are covered by appropriate safeguards, such as standard contractual clauses or equivalent measures.

7. Cookies and website analytics

We use cookies and analytics tools (like Google Analytics) to understand website traffic and improve user experience.
You can control or disable cookies in your browser settings at any time.
We do not use cookies for advertising or tracking you across other websites.

8. Your rights

Under the GDPR, you have the right to:

  • Access the data we hold about you

  • Request corrections or deletion of your data

  • Object to or restrict how we use your data

  • Withdraw consent at any time (for newsletters, etc.)

  • Lodge a complaint with your local data authority (in the UK: ICO.org.uk)

To exercise any of these rights, email us at 📧 hello@aroundthebonfire.com.

9. Changes to this policy

We may update this policy occasionally to reflect changes in our business or regulations. The most recent version will always be posted on this page.

10. Contact us

If you have questions about this policy or how we handle your data, please contact:
📧 hello@aroundthebonfire.com